Someone already renting a tool has a return deadline as well as a job to finish. Drillo’s homepage starts with that obligation, then frames the next tool choice through daily cost, availability and pickup conditions.
Explore the screensChoosing a tool begins an obligation: use it, possibly extend the rental, and return it. An active rental card therefore precedes new offers on the homepage.
The next choice depends on daily cost, stock and pickup hours. Consumables and repeat rental support ongoing work. Loyalty points and a bundle discount remain secondary to these practical conditions.
Homepage reading order: the current rental deadline
Consumables and repeat rental
Pickup distance and opening hours
Daily prices and availability in the catalogue
Leading with the catalogue would prioritise new products over the deadline for a tool already in use.
The active rental leads with a timer and extension action. Consumables and repeat rental support continuing a familiar job.
New offers receive less initial attention. A homepage without an active rental still needs design work.
A product image cannot explain daily cost or whether a suitable tool is available.
Catalogue entries show daily pricing and availability for preliminary comparison before considering duration and the complete order.
A daily rate is not the rental total. Duration calculations, confirmed stock and extension terms remain outside this homepage.
An affordable tool may be impractical if pickup location or opening hours do not fit the job.
The pickup block displays distance and opening hours. Loyalty points and bundle discounts supplement practical rental information.
Distance does not establish travel time. Location selection must eventually connect to stock and pickup confirmation.
The palette and principles represented in the prototype. A full component specification is not yet part of this case.
Orange #FE6230, dark #17181C and light #F6F6F8 define Drillo. Strong accents identify actions among product cards and rental conditions.
#FE6230#17181C#F6F6F8The timer addresses the deadline, daily prices support comparison, and distance with opening hours describes collection.
Points and bundle discounts supplement basic conditions. Their inclusion establishes a place for loyalty without demonstrating increased repeat rentals.
Read-only HTML previews of the original Russian-language prototypes. Demo data; personal identifiers replaced. Three sections of a single homepage, not separate application screens.
The current deadline and extension action precede choosing another tool.
Daily rates and availability appear further along the same homepage.
Distance and hours add pickup constraints; all three fragments belong to one homepage.
The artefact includes an identity and static homepage covering active rental, consumables, repeat rental, catalogue, pickup and loyalty. It establishes an information order and conditions for preliminary tool comparison.
In a future test, identify the remaining rental time and locate the extension action.
Record discovery, timer interpretation and expectations of pressing the button without simulating a successful extension.
Choose a tool using daily price and availability, then list missing conditions.
Record comparison errors and cases where the daily rate is mistaken for the total rental cost.
Assess pickup feasibility for a given time using the location information.
Check use of opening hours and distance, plus questions about routing and stock confirmation.
Keep the visit in context